Something fishy on Highway 24

By Sharon Woloshyn

100 Mile Free Press

On Jan. 24, the public was invited to hear about an initiative underway along the Highway 24 corridor between 100 Mile House and Little Fort.

An enthusiastic group of local business people and community-minded citizens are in the process of revitalizing the Highway 24 Tourism Association.

Several original members have joined forces with new business owners along the entire highway to promote the area as much more than the popular vacation destination it is so well known for.

Their mandate has expanded to promote the Fishing Highway to the world, as a place to live, raise a family, run a successful business and continue to be a popular destination for tourists from every continent.

Association vice-president Luca Lanzoni talked about the mandate, which included two important points: “to promote ethical business practices amongst members” and “to promote the wise use of land resources in our area,” which was well received by several of the land and water stewardship group members in the audience.

Two of the association’s immediate focuses are the identification and use of the well-known “Fishing Highway” title as a recognizable brand for the Highway 24 corridor and its website, which is still under construction, but already packed full of interesting information and beautiful pictures of the South Cariboo.

Those representing all facets of the community indicated support.

Association president Deborah Young outlined their plans to attend trade shows, network with other associations and hold special events to attract a variety of interests in the area. She can be reached at 250-593-0131.