Are you a smartphone addict?

Nearly two-thirds of British Columbian adults now own a smartphone

Nearly two-thirds (64 per cent) of British Columbian adults now own a smartphone and are using their device an average of nearly two hours every day on a wide variety of activities. 18 per cent of owners consider themselves addicted to their device.

Together with iamota (a mobile agency), Insights West recently completed its Smartphone Insights Report with data from an online poll of 849 British Columbian adults about the use and role of smartphones in our daily lives. The report finds that nearly two-thirds of British Columbian adults (64 per cent) own a smartphone, a number that jumps to 86 per cent among 18-34 year olds. Ownership has now surpassed PVRs (52 per cent) and MP3 players (55 per cent), and is nearly as high as landline telephones (71 per cent).

On average, smartphone owners report using their smartphone 1.7 hours every day. In fact, almost one-in-five owners (18 per cent) confess to being addicted to their smartphone and over one-third of smartphone owners (35 per cent) say it is important for them to have the latest smartphone. In many instances, smartphones are people’s go-to device and play a vital role in social media use, particularly Twitter.  Mobile purchases are being made by half of all smartphone owners as they pay for such things as parking, coffee and movie tickets. There is great interest and desire to use their smartphone for more purchases in the future.

Smartphones are used often, for many activities, and frequently instead of other devices and media. Some key facts that show how pervasive smartphones are in our lives:

• On average, smartphone owners actively spend 1.7 hours using their device each day; 59 per cent spend at least 1 hour a day (7 hours/week).

• Most (62 per cent) check their smartphone at least hourly; a compulsive 6 per cent check more often than every 10 minutes.

• 62 per cent access social media at least weekly with their smartphone.

Use is particularly high for Twitter where 54 per cent use their smartphone more than any other device to access Twitter (34 per cent use a computer most and 11 per cent a tablet).

For Facebook, 36 per cent use their smartphone most often (54 per cent most often use a computer, 10 per cent a tablet).

• Smartphone owners have embraced apps and most have many apps on their smartphones; 97 per cent have at least one, and 27 is the average number reported.

• Smartphone penetration is poised to grow even further, as 22 per cent of other non- smartphone owners have plans to upgrade to a smartphone within the next 12 months.

Smartphone owners are dedicated, with many even addicted, to their devices. Beyond what the compelling usage statistics already demonstrate, attitudes confirm how attached smartphone owners are to their devices:

• 18 per cent consider themselves “addicted” to their smartphone (3 per cent an “unhealthy addiction” and 15 per cent “a strong addiction, but manageable”), and another 43 per cent consider it very important to their lives.

Among 18-34 year olds, the addiction rate rises to 27 per cent (compared to 17 per cent of those 35-54 and just 3 per cent of those 55).

• In an average week, these self-described addicts spend 2.5 hours a day actively using their smartphone (compared to 1.6 hours for those not addicted) and half (51 per cent) check their smartphone at least once every half an hour (compared to just 24 per cent of those not addicted).

• If they left home for the day without their smartphone, nearly all smartphone owners (76 per cent) would return home to retrieve it – 31 per cent would travel 10 or more minutes to do so.

• Smartphone users were asked to choose hypothetically between giving up their smartphone for three days, or from a series of other small sacrifices instead. Only 30 per cent chose to “lose” their smartphone. A majority (56 per cent) would prefer to give up Facebook for three days, and 17 per cent would prefer to get stood up on a date.

 

Only 18 per cent of younger (18-34 years of age) smartphone users would give up their device (compared to 26 per cent of 35-54 year old smartphone owners and 57 per cent of 55 years +). 70 per cent would rather give up Facebook, 25 per cent computer Internet, and 25 per cent get stood up for a date.

 

 

Just Posted

Police chase ends in two arrests

Suspects in stolen truck evade RCMP from Alberta border to Clearwater area

Barriere family airlifted to Vancouver due to carbon monoxide exposure have now returned home

A family of five from Barriere was transported to Vancouver for medical… Continue reading

TNRD renews Dangerous Dogs Contract for area

Highlights from the Thompson-Nicola Regional District (TNRD) Board of Directors’ meeting of Nov. 22

Milobar wants to see details of NDP’s Clean BC Plan

Jessica Wallace Kamloops This Week Environment advocates call for action from Prime… Continue reading

Sundhu new president of Kamloops-Thompson-Cariboo New Democrats

Candidate in 2015 will steer the riding association as another candidate is chosen for 2019 federal election campaign

Trudeau to make it harder for future PM to reverse Senate reforms

Of the 105 current senators, 54 are now independents who have banded together in Independent Senators’ Group

Boeser has 2 points as Canucks ground Flyers 5-1

WATCH: Vancouver has little trouble with slumping Philly side

Man dies after falling from B.C. bridge

Intoxicated man climbed railing, lost his balance and fell into the water below

B.C. animation team the ‘heart’ of new ‘Spider-Man: Into the Spider-Verse’

The animators, largely based in Vancouver, ultimately came up with a creative technique that is drawing praise

Light at the end of the tunnel for UN climate talks

Meeting in Katowice was meant to finalize how countries report their emissions of greenhouses gases

Janet Jackson, Def Leppard, Nicks join Rock Hall of Fame

Radiohead, the Cure, Roxy Music and the Zombies will also be ushered in at the 34th induction ceremony

Supreme Court affirms privacy rights for Canadians who share a computer

Section 8 of the Charter of Rights and Freedoms protects Canadians against unreasonable search and seizure

B.C. fire chief pleads with Ottawa for traumatic stress support

Campbell River fire chief Thomas Doherty presented concerns to federal government

‘I practically begged’: Kootenay woman with breast cancer denied referral to Calgary

Breast cancer patient left to fight disease alone after being denied referral to Calgary

Most Read