Thea Dueck’s Victoria Sampler is a giant in the needlework universe

Thea Dueck’s Victoria Sampler is a giant in the needlework universe

Company offers 350 unique designs and kits

  • Oct. 14, 2019 7:00 a.m.

– Story by Han Tammemagi Photography by Don Denton

One of life’s little pleasures is being initiated to something new. Last week, I felt a frisson of excitement as I entered the very-new-to-me world of needle art.

North Saanich’s Thea Dueck introduced me to a specialized form of needlework or stitching that produces beautiful art called samplers. Okay, I’m male and this activity, which requires considerable patience and talent using needle and coloured thread, is practised primarily by females. But I was drawn in, fascinated.

This form of needlework has a large, dedicated and ardent — almost fanatical — group of followers spread across the world. There are YouTube videos, Facebook and Instagram pages, specialized craft stores, online chat groups where designs and tips are shared, and much more.

Thea is a giant in this universe of needlework with an enormous following. One of the top designers in Canada, she works with four employees and supplies sampler kits and supplies to enthusiasts all over the world, although the bulk of her customers live in the United States.

Her firm, Victoria Sampler, offers about 350 unique designs made by Thea, a package of the necessary threads and explanatory instructions. Most importantly, the kit includes detailed charts and instructions showing how to stitch the scene. To my unpracticed eye, a chart looks like a complex array of hieroglyphics laid out on graph paper.

Thea’s home is decorated with numerous framed “samplers.” A sampler, I discovered, is needleworker jargon for a piece of cloth on which a scene is stitched, often including a poem or saying. I was impressed by the variety of natural landscapes, animals such as dogs and sheep, and people in various activities, as well as by the harmony of the design patterns.

Thea’s samplers were also inspirational and thoughtful, reflecting her warm, friendly and intelligent personality. I was drawn to a vertical sampler in a brown frame that reads:

Sweet gentle eyes,

a cold wet nose

and silken velvet ears

a heart as big as all outdoors

best friends

throughout the years

I LOVE MY DOG

Six smiling dogs of different breeds sit near the top of the sampler with geometric designs and scenes of dogs playing with people interspersed among the lines of text and special stitches. What a wonderful sampler for anyone who cherishes their dog.

Three-dimensional art is also possible. Embroidered pin cushions and pillows, for example, are common items. Thea makes “gingerbread” houses for Christmas décor with cloth walls that are decorated with stitched seasonal scenes.

Looking closer, I saw that stitching with coloured threads, also called floss, onto cloth to form patterns, scenes and script is painstakingly intricate work.

“It takes about 20 hours over a few weeks to stitch one like this,” Thea said, showing a framed sampler about 20-by-12 inches with an Easter scene. “Most stitchers follow a design. More difficult and time consuming, is designing a sampler, and then transferring the scene onto a chart.”

This is done using graph paper or a special computer program.

A significant part of Thea’s time is devoted to interacting with the needlework community. Fortunately, she has a very friendly, outgoing personality. Furthermore, she is computer-savvy and adept with social media. She has a website, a Facebook page and is constantly making YouTube and instructional videos. Thea also runs a chat room and recently started the online Victoria Sampler Academy with the goal of teaching advanced stitches (beyond the popular cross stitch). The annual VS Retreat where attendees stitch together with Thea is always sold out months in advance.

Born in Holland, Thea was introduced to stitching by her mother and grandmother. Moving to Victoria at age nine, she enjoyed music and art and was naturally creative. In 1988, at age 40, she discovered she had a knack for not only doing needlework but also for the painstaking job of drawing charts so others could make similar samplers.

“I do more than just stitching; I look for meaning and try to place immense detail in a small space.”

She started Lampost Designs to sell her kits, which focused on Victoria tourism; for example, a typical sampler featured the BC Legislative buildings. The Victoria Sampler company was born in 1993. Thea began to travel and teach more frequently and went to a few trade shows in the US.

“It was a wonderful time of discovery, learning the business and learning new stitches,” she enthused.

I was impressed that she had the skill and drive to transform her hobby into a paying business, since nothing beats earning a living from doing what you love. Fortunately, Thea’s partner, Richard, provided unstinting support and knowledge in marketing and business. Now an international business connected to the world through the internet, Victoria Sampler operates from her home on the Peninsula. Thea lives upstairs and downstairs are offices, storage rooms, video setups and more.

What a wonderful world I’d discovered. Thea and her creative, efficient and successful business, I thought, were a perfect subject for a sampler.

You can check out Thea’s website here.

Lifestyle

Just Posted

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

Okanagan Lake (File photo)
Thompson-Okanagan ready to welcome back tourists

The Thompson-Okanagan Tourism Association expects this summer to be a busy one

..
Four Paws Food Bank-Barriere helps area pet owners

Leia Kett (as in Star War’s Princess Leia) has been a Barriere… Continue reading

teaser
Dynamic drives and pitiful putting helped even the score

Another Ladies’ Night has come and gone. This season is passing by… Continue reading

(Metro Creative graphic)
BC Liquor Store in Barriere raises $1,026 for grad celebrations

Barriere Secondary is once again a recipient of the annual Safe Grad… Continue reading

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

A Photo from Sept. 2020, when First Nations and wild salmon advocates took to the streets in Campbell River to protest against open-pen fish farms in B.C.’s waters. On Dec. 17, federal fisheries minister Bernadette Jordan announced her decision to phase out 19 fish farms from Discovery Islands. Cermaq’s application to extend leases and transfer smolts was denied. (Marc Kitteringham/Campbell River Mirror)
Feds deny B.C.’s Discovery Island fish farm application to restock

Transfer of 1.5 million juvenile salmon, licence extension denied as farms phased out

John Kromhoff with some of the many birthday cards he received from ‘pretty near every place in the world’ after the family of the Langley centenarian let it be known that he wasn’t expecting many cards for his 100th birthday. (Special to Langley Advance Times)
Cards from all over the world flood in for B.C. man’s 100th birthday

An online invitation by his family produced a flood of cards to mark his 100th birthday

FILE – Nurse Iciar Bercian prepares a shot at a vaccine clinic for the homeless in Calgary, Alta., Wednesday, June 2, 2021. THE CANADIAN PRESS/Jeff McIntosh
B.C. scientists to study effectiveness of COVID vaccines in people with HIV

People living with HIV often require higher doses of other vaccines

A 50-year-old woman lost control of her vehicle Tuesday, June 15, crashing through a West Vancouver school fence that surrounds playing children. (West Vancouver Police)
Driver ticketed for speeding near B.C. school crashes into playground fence days later

‘It’s an absolute miracle that nobody was injured,’ says Const. Kevin Goodmurphy

Dr. Réka Gustafson, who is British Columbia’s deputy provincial health officer, speaks during a news conference in Vancouver on April 8, 2015. THE CANADIAN PRESS/Darryl Dyck
B.C. public health officials prepare to manage COVID-19 differently in the future

Flu-like? Health officials anticipate shift from pandemic to communicable disease control strategies

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Camper the dog was found Wednesday night by someone walking their own dog along Hollywood Crescent. She had gone missing after a violent attack on June 11. (Courtesy of VicPD)
Camper the dog found safe after fleeing violent van attack in Victoria

Young dog was missing for almost a week after incident

Most Read