4-H Canada unveils newly updated clover logo

The new clover is the storied organization’s first logo update in more than 50 years

The need updated logo of 4-H Canada.

The need updated logo of 4-H Canada.

OTTAWA – On June 11, 2015, 4-H Canada unveiled a bold new look with an updated clover logo that will help drive the iconic youth development organization into its next century of shaping lives and building leaders. The new clover, which sports a maple leaf at its centre, is the storied organization’s first logo update in more than 50 years.

The launch took place at 4-H Canada’s Annual General Meeting in Fredericton, N.B., and brought together youth members, provincial 4-H representatives, sponsoring companies, and the national Board of Directors—both at the event and via live YouTube streaming video.

“Today we honour our proud past and create a bright future together,” said Shannon Benner, Chief Executive Officer of 4-H Canada. “Agriculture has changed dramatically since 1913, and so has 4-H. The very pillars of the 4-H program—hands-on learning, youth leadership development, enrichment of rural communities—will now help youth meet the unique challenges and opportunities they face in our changing rural communities and in an employment sector focused on innovation and technology. 4-H has answered the call of a changing world and agriculture sector.”

Benner said the change reflects a progressive new era for the 102-year-old organization, with recently implemented programming that reflects the changing world and a growing, dynamic agricultural industry. In addition to more traditional livestock-based projects, 4-H offers members opportunities to develop their skills in emerging areas such as science, technology, engineering and more, with 8 per cent of all current projects having a science focus, such as rocketry and auto mechanics. Building globally minded citizens is at the forefront as 4-H Canada prepares to host the Global 4-H Summit in Ottawa in 2017.

To learn more about 4-H Canada, please visit www.4-h-canada.ca.