British Columbia beef producers will receive a boost in the form of nearly $1 million targeted at a trio of marketing programs.
Nearly $900,000 from the Canada-British Columbia Ranching Task Force Funding Initiative is geared to help the British Columbia Cattlemen’s Association (BCCA) develop education programs for the public to learn about the beef industry and product attributes; profile the British Columbia beef industry, giving producers up-to-date and accurate market information to assess their growth potential and become more profitable; and implement a research project to develop a beef value chain marketing strategy.
“Our government’s top priority remains the economy and British Columbia’s beef industry plays an important role in keeping our economy strong,” said Kamloops-Thompson-Cariboo Conservative MP Cathy McLeod at the Friday, Feb. 24, announcement at Save-On-Foods in Sahali.