CounterAttack campaign underway

Last week, the province, police and ICBC launched the December impaired driving CounterAttack campaign

Is it your turn to be the designated driver?

Last week, the province, police and ICBC launched the December impaired driving CounterAttack campaign, and that’s the question they want drivers to ask themselves this holiday season. Plan for a safe ride home and share the responsibility of being the designated driver to help make sure your friends and family get home safely.

Police will be conducting CounterAttack roadchecks across the province in December to raise awareness and help reduce impaired driving crashes. On average, 127 lives are lost in impaired-related crashes each year in B.C.*

“Celebrating with family and friends is an important part of the holidays,” said Shirley Bond, Minister of Public Safety and Solicitor General. “And getting home safely should be part of everyone’s holiday planning. We know that B.C.’s tougher impaired driving laws are working – 45 fewer people have lost their lives since the legislation was introduced last year. We are making great progress and we are committed to building on that success.”

“Police will be out in full force across the province conducting CounterAttack road checks,” said Chief Constable Jamie Graham, Victoria Police and Chair of the B.C. Association of Chiefs of Police Traffic Safety Committee. “As police officers, we see the heartbreaking effects of impaired driving all too often, and we know how easily it can be prevented.”

“We want everyone to enjoy their holiday season festivities with friends and family, but do it responsibly – plan ahead for a safe ride home,” said Jon Schubert, ICBC’s president and CEO. “There are so many alternatives. Set an example – take your turn to be the designated driver. Your smart driving decisions can have a significant influence on others.”

ICBC supports CounterAttack through enhanced police enforcement and an awareness campaign, and provides CounterAttack materials to businesses, sports facilities and community groups to help prevent impaired driving.

For holiday season driving tips and more on the CounterAttack campaign, visit

*Annual averages from 2005-2009 police-reported data. Impaired-driving related data includes alcohol, illegal drugs and medicine.



Just Posted

NTFFRA looking for 2018 Ambassador Candidates

North Thompson Valley Grade 9 to 11 students eligible to participate

Should grade 7s be moved to high school?

Parents and students attend public meeting regarding moving grade 7 students to Barriere Secondary

Barriere family loses home to fire

North Thompson Star/Journal A Barriere family have lost their home to a… Continue reading

Ability to get a non-photo BC Services card extended

Ministries of Health and Citizens’ Services will work with ICBC to review provincial naming standards

Assessing flood risks in Thompson River basin

Fraser Basin Council (FBC) has received $600,000 under the National Disaster Mitigation Program

Ottawa proposes restricted pot labels, packages

Packaging will include red stop sign with marijuana leaf and ‘THC’

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. Scientists witness first-ever documented killer whale infanticide

“It’s horrifying and fascinating at the same time.”

Okanagan Falls winery showing international photo project

Liquidity Wines will be sole Canadian show of National Geographic’s Photo Ark

Lawyer for one suspect in beating of man with autism says he’s not guilty

Ronjot Singh Dhami will turn himself in, lawyer said

Liberals awarded $100,000 contract to man at centre of Facebook data controversy

Christopher Wylie says his voter-profiling company collected private information from 50 million Facebook users

Facebook’s Zuckerberg admits mistakes in privacy scandal

Zuckerberg admits to privacy scandal involving a Trump-connected data-mining firm, but no apology

UPDATE: Former B.C. city councillor sentenced nine months for sexual assault

Dave Murray, convicted this past fall, hired a private investigator to intrude on the victim’s life.

Online threat to U.S. high school traced to Canadian teen

A 14-year-old girl has been charged in connection with an online threat against a high school

Most Read