Dry Grad campaign kicks off in BC Liquor Stores

All Support Dry Grad donations from each store go to the local school district

BC Liquor Stores customers can now help support alcohol- free events for graduating high school students by making a donation at the cash register to support the annual Dry Grad campaign.

Contributions by BC Liquor Store customers and staff top up funds raised by parents, students and teachers who work throughout the year raising money for alcohol-free graduation celebrations.

Last year, BC Liquor Store customers and staff throughout the province donated over $540,000 that helped graduating classes celebrate at events such as carnival nights, overnight camping trips and boat cruises.

For over a decade, the Support Dry Grad campaign in BC Liquor Stores has helped prevent underage drinking and has raised more than $4.4 million.

“The Dry Grad Campaign is one of the more significant initiatives we support as part of our corporate social responsibility program, and it is a great example of our customers’ and staff commitment to their communities,” said LDB acting general manager Roger Bissoondatt.

More than 250 high schools in 55 school districts are participating in the campaign this year.

All Support Dry Grad donations from each store go to the local school district, which, in turn, provides the funding to the local grad committees.

Customers receive a small token of appreciation in recognition of their donation to the Dry Grad Campaign.

The campaign began Feb. 25 and will run until March 30.

You can learn more at: http://www.bcliquorstores.com/support-dry-grad  or  http://www.healthyschoolsbc.ca/program/333/dry-grad-guidebook-for-bc