Legion changes brand, launches new logo

The Royal Canadian Legion has launched a new logo - embracing the poppy

The newly launched Legion logo includes a bright red poppy.

The newly launched Legion logo includes a bright red poppy.

With a bold, fresh new look and embracing the poppy as a key symbol of its image, The Royal Canadian Legion has launched a new logo.

“Building on the recognition that many Canadians have in connecting the Legion with the poppy, we are embracing the poppy as the central point of our new logo,” says Dominion President Comrade Gordon Moore. “This small change to our logo demonstrates a new forward motion in the Legion and takes the first steps to connect us to a new generation of Veterans, their families, and to a greater extent, all Canadians,” adds Moore. “The poppy also pays tribute to the traditions of the Legion being the guardian of Remembrance and reminds Canadians every day that we must all never forget those who have given so much so that we can enjoy our freedoms,” said Moore.