In a first-ever national fundraiser benefitting SPCAs and humane societies, National Cupcake Day has raised more than $360,000 across Canada to help animals in need.
“We are so excited to announce that we have far-surpassed the $150,000 goal,” says Farrah Rooney, manager of fundraising events for the BC SPCA. “The generosity of British Columbians who baked cupcakes and donated to help animals is overwhelming.”
Started in Australia by the RSPCA, National Cupcake Day was brought to Canada by the BC SPCA and Ontario SPCA in a collaboration to give cupcakes a special purpose – saving the lives of homeless and abused animals. Participating cupcake hosts and businesses baked cupcakes for family, friends and colleagues in exchange for donations.
The BC SPCA and Ontario SPCA were recognized with an Integrated Marketing Award in the organization category earlier this month by the Integrated Marketing Advisory Board (IMAB), who recognizes not-for-profit organizations that show exemplary leadership in marketing.
“We want to thank all those who made this event such a success, especially our sponsors PetSecure Pet Health Insurance, Reynolds and BMO Bank of Montreal,” says Rooney.