The Brick launches its second year of its partnership with Children’s Miracle Network® to improve the lives of children and families

Celebrate Brickley Bear’s first birthday with new superhero edition

  • Oct. 2, 2015 12:00 p.m.

Following the great success of its inaugural year, The Brick launches its second year as a partner of Children’s Miracle Network in Canada.    In its inaugural year of its partnership with Children’s Miracle Network, The Brick raised nearly $700,000 for children’s hospitals across Canada.  The partnership underscores The Brick’s commitment to helping to improve the lives of children and their families.

“The Brick is proud to be part of communities across Canada and has a strong tradition of giving to these communities. We care about our neighbours – especially the youngest generation. That’s why we’re partnering with Children’s Miracle Network,” explained Jim Caldwell, President of The Brick Group.

The Brick is introducing the second edition of Brickley Bear to help raise funds for the organization.  Brickley Bear stuffed animals made by Gund are available in The Brick’s 220 stores nationwide and online.   100 per cent of the net proceeds from the sale of Brickley Bear go to Children’s Miracle Network and go to support the local children’s hospital serving the community.

The Brick is also accepting donations to Children’s Miracle Network through the sale of Brickley Bear cut-outs to further support local children’s hospitals.

The Brick will be matching every dollar donated through from Sept. 1, 2015 to Feb. 29, 2016 up to a maximum of $100,000.

“The Brick is a great Canadian retailer which has provided value to the homes of Canadians with a team of community caring staff that made the inaugural year of our partnership a great success. ,” said John Hartman, Chief Operating Officer, Canada, with Children’s Miracle Network. “We are thrilled to continue a partnership with The Brick that does have a real impact on the lives of children.  We’re elated to have help from The Brick in raising funds for the equipment and research that help to save the lives of ill and injured children. Brickley is a good friend and role model to kids, whether they’re sick or healthy.”

Both The Brick and Children’s Miracle Network believe in keeping funds in the region where they are raised. All proceeds from Brickley sales will go toward the Children’s Miracle Network member hospital that serves the community in which the purchase or donation was made.   “The focus of our campaign is all about “Helping to Improve the Lives of Children, Brick by Brick”, noted Jim Caldwell.   “The reason we chose that name for our campaign is that we believe that every little bit counts towards making a real difference to the lives of children and their families.   That’s what it is all about – improving lives and making a difference in our communities.”

Limited quantities of Brickley Bear are now available.

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