Viral video of B.C. woman’s rant makes it hard to deny racism, advocate says

Alberta man founded #makeitawkward campaign in 2016 after a man in a car hurled a racial slur at him

Viral videos like one posted this week of a Cranbrook woman spewing hate at fellow diners at an Alberta restaurant make it harder to deny how big an issue racism remains in Canada, says a man behind a social media campaign aimed at confronting bigotry head-on.

“It puts it in people’s face a little bit more, which is an important thing,” Jesse Lipscombe, an actor and producer, said Thursday.

Lipscombe founded the #makeitawkward campaign in 2016 after a man in a car hurled a racial slur at him while he was filming a public service announcement in downtown Edmonton. Lipscombe posted a video to social media of him confronting the people in the car and urged others not to be bystanders when they witness discrimination.

He said he was disappointed and frustrated — but not surprised —when he saw a video posted Tuesday by Monir Omerzai, one of four friends originally from Afghanistan who were the target of a profanity-laden rant while waiting for their food last month at a Denny’s in Lethbridge, Alta.

READ MORE: Woman in racially charged viral video identified as Cranbrook resident

The video shows a woman turning to the booth next to hers and yelling at the men to go back to their country. She accuses them of not paying taxes and threatens physical violence several times.

Kelly Pocha of Cranbrook, B.C., confirmed Wednesday that she is the woman in the video, which had more than a million Facebook views less than two days after it was posted.

“I’m trying really hard to not be desensitized to seeing these things on a daily basis,” Lipscombe said. “They do happen so frequently, which is a touch disturbing.”

Video of such interactions helps counter those who deny that racism is alive and well in Canada, he said.

But Lipscombe noted that even with video of what happened at Denny’s, there have been comments questioning whether Omerzai and his friends did something to trigger the verbal attack before the camera started to roll.

Calling out racism on social media helps shed light on the problem, but it’s not the best way to bring about lasting change, he suggested. He encourages people to tackle such thorny issues one on one with those they know.

“Nothing is better than somebody in your immediate circle having just a chat with you about your behaviour and what you’re saying.”

Alfred Hermida, director of the University of British Columbia’s School of Journalism, said the social media landscape is driven by emotions rather than nuanced thought about complicated topics.

The most powerful emotions tend to be anger and disgust. Both are prevalent among the thousands of comments on the Denny’s video.

“We need to, in some ways, catch up with the technology because social media makes it very easy for us to make a snap judgment and to … comment straight away,” said Hermida, author of “Tell Everyone: Why We Share and Why it Matters.”

“We’ve never had this ability to broadcast to the world in an instant and to rush to judgment in an instant.”

Pocha has been publicly shamed and lost her job at a car dealership, but Hermida questioned whether the broader context is being lost.

“Because we react on an emotional level, we don’t stop and think in terms of a more rational level,” he said.

“What does this tell us about Canadian society? Are there larger issues at play here? And are there small, subtle acts of racism or sexism that happen every day that we don’t tackle because we focus on this one incident and blame it on one person?”

Lauren Krugel, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Barriere Bottle Depot signage vandalized

Barriere RCMP say they are currently investigating two incidents of mischief against… Continue reading

TNRD director accuses Tiny House Warriors of harassment

Blue River director Stephen Quinn said the actions of the pipeline protesters need to be addressed

Convicted animal abuser to return to B.C. court May 21

Catherine Jessica Adams is facing a breach of probation charge

Drinking water advisory issued for infants in Barriere

District of Barriere advises water from the municipal system should not be used as drinking water for certain at risk populations, specifically bottle-fed infants due to levels of manganese

Special Council Meeting held May 13 in Barriere regarding current water situation

A Special Council Meeting of the District of Barriere Municipal Council was… Continue reading

UPDATE: B.C. pilot killed in Honduras plane crash

The crash happened in the Roatan Islands area, according to officials

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

B.C. VIEWS: Reality of our plastic recycling routine exposed

Turns out dear old China wasn’t doing such a great job

Carbon dioxide at highest levels for over 2.5 million years, expert warns of 100 years of disruption

CO2 levels rising rapidly, now higher than at any point in humanity’s history

B.C. residential school survivor’s indomitable human spirit centre of school play

Terrace theatre company plans to revive Nisga’a leader Larry Guno’s Bunk #7 next year

B.C. ferry stops to let black bear swim past near Nanaimo

Queen of Oak Bay brakes for wildlife in Nanaimo’s Departure Bay

Mother dead, child in critical condition after carbon monoxide poisoning at Shuswap campground

The woman was found unresponsive insider her tent and the youth was taken via air ambulance to hospital

Most Read