Just Picture It: Sun Peaks photo contest

Social media contest utilizing user-generated content to promote resort experiences

Last Thursday Sun Peaks launches a new and innovative social media contest utilizing user-generated content to promote resort experiences.

‘Just Picture It’ encourages guests to capture and share every angle of their Sun Peaks experience using #SunPeaks360 through Instagram and Twitter and by posting to the Sun Peaks Facebook page at www.facebook.com/SunPeaksResort.

Weekly winners will be chosen through a voting application on the Sun Peaks Resort Facebook page and will be promoted into the final round of voting to win a five-night reunion vacation for six people.

Tourism Sun Peaks partnered with Think! Social Media, an industry leader that has worked on many successful digital and social media marketing campaigns for the tourism industry.

“With this initiative, Sun Peaks has boldly expanded its marketing team to include hundreds, if not thousands, of passionate skiers and snowboarders who will be sharing their photos with the world, and in real time,” said Ben Vadasz, Think!’s Director of Business Development. “’Just Picture It’ allows friends, family and potential visitors to do just that – get a truly authentic feel for the Sun Peaks experience.”

Contest organizers recognize the constant evolution of social media. The campaign is inspired by the increasing trend of travellers taking recommendations from their trusted peer’s social channels and by the sharp increase in the use of Instagram and mobile photo sharing.

Voting on the first round of featured photos begins on January 7 and continues weekly until March 25. Weekly winners are chosen every Monday with prizes ranging from ski gear, to lodging, to food and beverage items. Grand prize voting will take place from March 25 to 31 with the winner announced on April 1.

The Grand Prize winner can choose between a Sun Peaks summer or winter reunion for themselves plus five friends for five nights, to use in the summer or next winter season.

For complete rules and regulation go to http://www.SunPeaksResort.com/JPI

To upload Sun Peaks photos, use the hashtag #SunPeaks360 on Instagram or Twitter or share photos on the Sun Peaks Resort Facebook page at http://www.Facebook.com/SunPeaksResort.